Why Pay it Forward?

To us, paying it forward means not just giving back, but simply giving. 

By that logic, it was crucial to us that global betterment be intertwined with our corporate operations, and that our business model reflect just that. We take pride in donating at least 10% of our revenues - not profits, revenues - to providing clean drinking water to those currently living without it, thus helping to make the world better, and hopefully inspiring others to embody a similar, generous and ambitious spirit.

It's just the right thing to do.